Does it add value to the patient’s’ journey, regardless of what Google might think? It better, because last time we checked, Google doesn’t pay your bills. Patients first. Then Google. Always.
Authority is the currency of SEO. Become the online authority your offline experience deserves by sharing subject-matter expertise with your community.
77% of patients use online reviews to qualify doctors at the beginning of their search. Without high star ratings, you can forget SEO.